If you’re confused about the differences between marketing and advertising, you are definitely not alone. Although both platforms are meant to reach a target audience in order to promote products or services, they are very different. Once you learn the difference between the two and research your market, you will be able to put your business on the path to success. Advertising is a paid distribution of a persuasive message to promote products or services to current and potential customers. This focuses on a particular message that is less personal.
Advertising includes: - Ad Placements ex: billboards, radio, online, TV and print - Frequency of ads displayed - Tracking of results from the ads that are placed or displayed Marketing is the paid process of taking goods or services from the concept phase to the point where your customers will want to purchase them. Marketing emphasizes on how a brand communicates to its audience and the concept is more personal.
Marketing includes: - The Four P’s : product, price, place and promotion - Strategy development and the execution plan - Ongoing communications and sustaining your relationship with your audience.
Thing to remember : - Advertising is a single component of marketing - Marketing has a broader range -Both Marketing and Advertising are significant expressions in any industry