What would you do to support your favorite sports team? Wear their jersey, attend their games, shout at the TV screen, maybe even get a tattoo? How about offering free chicken for life to everyone on the team if they win a championship? That's exactly what Churrasqueira Martins, a Portuguese restaurant in Toronto, announced this spring, and Adz World, a leading billboard advertising agency, helped them spread the word with a creative and impactful campaign.
As reported by Narcity, Churrasqueira Martins put up a billboard at Dundas Square, one of the busiest and most visible spots in the city, that featured their signature dish, chicken, and the promise of "FREE CHICKEN FOR LIFE IF THE TORONTO MAPLE LEAFS WIN THE STANLEY CUP." The sign also included the restaurant's logo, website, and social media handles, so that people could follow up on the offer and learn more about the restaurant.
The campaign generated a lot of buzz and attention, as many Toronto Maple Leafs fans and foodies shared pictures and comments about the sign on social media. Some praised the boldness and generosity of the restaurant, while others joked about how much chicken they would eat if the Leafs actually won the Cup (they haven't since 1967, by the way). Many also visited Churrasqueira Martins to try its chicken and show their support, with some even wearing Leafs gear to the restaurant.
Adz World played a critical role in making the campaign successful, by helping Churrasqueira Martins come up with the idea, design the billboard, and choose the right location and timing. Adz World's team of marketing and advertising experts knows how to create memorable and effective ads that resonate with different audiences and goals. By combining attention-grabbing visuals, catchy slogans, clear messages, and strategic placements, Adz World helps its clients stand out from the competition and connect with potential customers in memorable and meaningful ways.
Adz World and Churrasqueira Martins are just one example of how billboard advertising can work wonders for small and large businesses alike. Billboards may seem old-school or outdated compared to digital ads, but they still have several advantages that make them valuable. For one, billboards offer a huge canvas and reach, as they can be seen by millions of people driving, walking, or commuting every day. Billboards can also be highly targeted and customized, as Adz World uses data analytics and audience profiling to select the right locations, formats, and messages for each client. Moreover, billboards can evoke emotions and spark conversations, as they blend art, design, and branding in creative ways that capture attention and inspire action.
The Churrasqueira Martins billboard campaign is a great example of how Adz World and its clients can leverage the power of outdoor advertising to achieve their marketing goals and engage with the community. By taking a bold and fun approach to promoting its brand and offering, Churrasqueira Martins showed that it cares about its customers and wants to celebrate their shared passion for hockey and chicken. And by partnering with Adz World, Churrasqueira Martins got the expertise and support it needed to turn its vision into reality and make a lasting impact on the Toronto scene. Perhaps other restaurants, sports bars, or retailers will follow suit and launch similar campaigns in the future, thanks to Adz World and its innovative outdoor advertising solutions. Go Leafs!
